Bright Hub Closing Its Doors?

I recently received the email below and wanted to share it with anyone considering a “career” with BrightHub.com. As my previous article concerning my experience with Bright Hub explains, I was unceremoniously fired from Bright Hub after challenging the opinion of Ms. Thing Editor, Michelle McDonough, so I’m wondering why I even received this email. From the looks of this email it will now be necessary to write even longer articles for even less money. Good luck to anyone who’s desperate enough to slave away for these morons.

 

Dear Susan Barton:

Bright Hub has focused on providing value to our readers, our writers, and our advertisers since 2007. We have made adjustments along the way to remain competitive in a fast-changing environment, and currently, over 5 million visitors a month engage with the Bright Hub site. None of this would have been possible without the hard work and dedication of our writing and editing community.

The last few months have been particularly challenging. Like many companies we are facing the reality of a changed economy, while simultaneously working to increase visitors in a post-Panda world. This combination of market forces has required us to make some hard decisions about our business model moving forward, including the elimination of some internal staff positions as well as our ‘Shared Success’ writer program.

Therefore, our current writer and editor roles have ended, effective immediately, and your last payment for revenue-sharing will be on December 15. Any updates or editing of previously created content will be handled by internal staff.  And, if we should ever need to delete one of your articles, we will return the article and copyright to you via email, utilizing our current article notification system.

Does this mean we are closing our virtual doors? No. Bright Hub will continue to focus on our core content areas of Business, Technology and Education, and will be contracting on an ad hoc basis with a small group of writers and editors, who will work closely with our in-house editorial team. Fees for both writing assignments and editing work will be based on the length and depth of content coverage needed. In addition, content strategy consultants will be utilized in key areas. These will be professionals with their thumb directly on the pulse of the industries we cover. These strategists will work with our editorial team to ensure we are providing a rich reader-experience for our many website visitors.

If you would like to be considered for future contract work, please send a note to support@brighthub.com. This is also the email you should direct any questions or concerns to about the changes we have outlined here. Internally, Bright Hub is losing two key staff members, Kelly Walborn and Krista Cramer.  They were valuable members of our Bright Hub team and we wish them well in their new career opportunities.  In addition, both Kim Lloyd and Neil Henry are transitioning out of their current roles, but still remain at Bright Hub working on internal projects until sometime in January.  Tracy Sabattis will be assuming leadership of the editorial community, with support from Josh McWilliam and Carly Smith.

We understand that for many of you, the time will have come to part ways. Some of you have been with Bright Hub for a long time, and we are crushed to say goodbye to beloved members of the team, both internal and external. We are grateful and reflective of the success we had together. We thank you for all of your hard work, your commitment and your patience as we journeyed together throughout these tumultuous times, and wish you much future success.

Sincerely,

William Phelan

CEO

Bright Hub, Inc.

 

Making the Move from Articles to Videos

Anyone who makes a “living” writing articles on the Web knows things have gotten pretty darn tough lately. Assignments are just about slim to none.Demand Media Studios hit their writers with a sucker punch to the gut when they fired a whole slew of them, then began what they call a First Look Program and now consistently decline to release any assignments. Sure, you can call us freelancers, not worthy of a typical employee status, but pulling the proverbial rug right out from underneath your bread and butter is dirty and underhanded. After all, who’s making all the money and raising your stocks for you, DMS?

The Evil Panda Monster

So what happened? Some (or most) will blame it on the Panda Monster who gobbled up
(Googled up?) the so-called content farms and spit them out on their
low-quality behinds. Article sites like eHow, Suite101 and others were hit hard
and below the belt by the Google Panda. The problem is, not all freelance writers who write for these sites are hacks; sitting at computers in their underwear and informing the public one more time how to unclog a toilet with a plunger. Yes, that was one of mine, but in my defense I write what eHow asks me to write. I did write it while fully clothed, however.

DMS to Begin Relying on Video?

What’s a freelance writer to do? According to the rumors, DMS
is making a move towards video tutorials and away from the written word, but do
they honestly think people prefer to learn everything online via video? Some
subjects simply don’t transfer well into video. Some subjects are far too
involved to be condensed into a five-minute tutorial.

Test the Video-Making Waters

If  you’re a writer, you may be wondering if you need to run out and purchase video
equipment and editing software. I don’t think it hurts to diversify. You can easily try  your
hand at video tutorials. Most people have a camcorder or a camera with video
recording capabilities. There are some really nice, inexpensive HD video
recorders available. (I did a video review of the Flip UltraHD, which costs just $58.99 at Walmart.com.).  Movie Maker comes standard with most computers nowadays. Start a free blog on Blogger or WordPress (although if you chose Blogger  you can enable Adsense) and post some video tutorials to get a feel for it.

In this day and age of texting, YouTube, Instant Messaging, Facebook and Twitter, some people might think that reading actual articles online (or just about anywhere for that matter) is passé. I disagree, as do most other writers. It’ll be interesting to see how the eHow drama plays out over the next few weeks.

 

 

Passive Voice – The Article Killer

Paradise was paved and a parking lot was
put up. The sheriff was shot by me.
Sounds odd and awkward,
doesn’t it? How popular would Joni Mitchell’s, “Big Yellow Taxi” or Eric
Clapton’s, “I Shot the Sheriff” be if they had been written in the passive
voice? Chances are neither would have had much air play. Yet, many writers
continue to pepper their writing with clumsy and wordy sentences.

To Be or Not To Be

As in the examples above, the subjects are being acted upon. The boy was bit by the dog. The door was opened by the man. The experiments were conducted by scientists. Passive sentences typically use a verb phrase of the verb to be. Writers often drop the by in the
passive voice, which leaves the reader wondering who or what was performing the
action. Songs were sung and games were won, but who sang and won them?

Active Voice Gets to the Point Quickly

Active voice is about actors performing actions. The subject is performing the action.
It’s preferable to write in an active voice because that makes for more interesting content. Otherwise, readers won’t move past the first sentence.

This isn’t only true for fiction writing. Article writing needs to be
informative, concise and to the point.

It’s often necessary to stick to a specific word count when writing an article.
Writing in the active voice practically forces writers to conserve word usage.
Sentences written in active voice get to the point quickly, and are a better
way to get your message across to the reader. Reading an article written in
passive voice can sometimes make readers wonder if the writer was simply trying
to reach a word count goal.

Grab the Reader’s Attention and Keep It

While you may not necessarily want everything you write to sound clipped and to be as
cold as an instructional manual, you do want to present information in as few
words as possible. There are thousands of articles on the web competing for
views and most people don’t have time to wade through a wordy article.

Active Voice Is More Easily Understood

When you have something to say you want to be understood. A grammar study,
conducted in July 2010, showed that some people have a difficult time
understanding sentences written in passive voice. Writing content that is
easily understandable by the majority of readers means more views and exposure
for your writing.

Check Your Voice With Word

Many writers are unaware that they’re writing in passive voice. The simplest way to
be sure your writing is not suffering from passivity is to write a draft in Word and turn on the grammar & style settings from the proofing options menu. Word will automatically alert you when you’ve used passive voice. Word will not suggest alternatives.

Relying on grammar checkers has its limitations. Proofreading an article for typos as
well as passive voice is important. If you can say the same thing with fewer
words then do it. Use active verbs to make your writing more vivid and readers
more interested in what you have to say.

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